Edge and its corporate consulting clients form a unique partnership. Over the years Edge has advised corporations worldwide on developing their brand awareness through the use of sports. With our in-depth market analysis and knowledge, Edge is the leading sports marketing authority. We align our clients with the best advertising, sponsorship, public relations and media buying tools the marketplace has to offer.
Edge designs a targeted marketing strategy based on each client's needs and goals to ensure that its brand stays top of mind with marketing executives, business and trade press, and future partners. The components of your integrated marketing plan will include:
Edge's talent brokerage arm has matched professional athletes with Fortune 500 companies, public relations firms, advertising-casting agencies, event planners and speaker bureaus. We have booked top names, such as John Salley, Randy Moss, Phil Mickelson, Fred Couples, Patrick McEnroe, Walter Payton, Steve Garvey and Mark Prior for a long list of companies that includes but not limited to: Pfizer, New York Yankees, Verizon Wireless, Edelman Public Relations, SBC Communications, American Honda, Nike, Reebok, Adidas, Kellogg's and Wheaties.
If you have a need for a celebrity, Edge will not only provide you with effective and economical suggestions, but also negotiate the pricing and logistics.
Media relations is crucial to an Edge Sports client's integrated marketing plan. Not only will Edge develop a targeted press plan, but also prepare you for the challenging media interviews that will accompany it.
We will work to enhance awareness of you and your talents in the marketplaces that count most. And we will use your successes and milestones to create a buzz about your brand. Our database of local and national media contacts stretches from ESPN, MSNBC and Fox Sports to the Wall Street Journal, Sports Business Journal, ESPN the Magazine, Sporting News and USA Today.
Edge will reinforce your reputation as one of the foremost authorities within your respective industry.